Every day, we fall prey to brilliant marketing pushing us to buy and consume products that may or may not be the best choice for our health and well-being. Our mission at Sooper Quest is to recommend what really matters. We independently test and review thousands of products each year to help you find what you need. Our goal is to save you time, eliminate stress, and help you steer clear of fancy marketing gimmicks.
We strive to be the most trusted product recommendation service and work with total editorial independence. We won’t post a recommendation unless our writers and editors have deemed something the best through rigorous reporting and testing.
We earn money through various affiliate marketing programs. That means we may get paid commissions on products purchased through our links to retailer sites. However, we recommend products based on our independent research, analysis, interviews, and testing. There’s no incentive for us to pick inferior products or to respond to pressure from manufacturers — in fact, it’s quite the opposite. We make no affiliate commission if readers return their purchase because they’re dissatisfied or the recommendation is bad. We think that’s a fair system that keeps us committed to serving our readers first. And, of course, the decisions we make regarding the products we feature on our site are always driven by editorial and product testing standards, not by affiliate deals or advertising relationships.
Our reviews require weeks or months of research and years of experience. In addition to relying on our own expertise, we gather interviews and data from the best sources around, including engineers, scientists, designers, and innumerable subject-matter experts. We also pore over customer reviews to find out what matters to real people who already own and use the things we’re assessing. In a world where overpriced products loaded with junk are often seen as the gold standard, we aim to recommend high-quality things that warrant their price.
These are the same things we choose for ourselves and recommend to our family and friends. If we recommend that you spend your hard-earned money on something, we take it as seriously as if our own money were on the line.
The most important thing to us is reader trust. If we were to recommend something due to bias or laziness, readers wouldn’t support our work. Each guide takes dozens and sometimes even hundreds of hours we spend researching, interviewing experts, and testing. We clearly lay out all the evidence for how we made our picks so you can judge for yourself.
Reach out to let us know if you need advice in figuring out a particular shopping challenge. Our staff — made of smart and curious people who love to investigate reader questions—will do their best to help.
Follow us on Instagram.